How We Scale

Dig Deeper for the Key

Published 4 months ago • 1 min read

Howdy, Zack here.

The answer you seek is there.

You just have to dig deep enough to find it.

We've become somewhat lazy — and I include myself in this. We're programmed by the conveniences around us. If an answer isn't immediately apparent, we turn to Google, AI, coworkers, friends, or even social media. But are we asking the right questions? More often than not, we might not even know how to frame these questions correctly.

We tend to process issues over and over, where solutions only offer temporary fixes. That's because we typically don't dig deep enough to find the key, or as my EOS peers would say, you haven't reached the root cause.

Getting answers to the wrong questions leads you away from the results you actually need.

In my executive team coaching, I teach a different approach:


  • State Your Items, Issues, and Ideas Clearly and Succinctly
    Tee each up for discussion by stating it in just one sentence. BTW, it's not easy to say it briefly.
  • Share Your Thoughts Openly (After Identifying the Key)
    Discuss ways to solve your items, focusing on solutions that address the key/root cause for good.
  • Solve It Today
    Decisive action is better than lingering in indecision. Even a small step forward is progress.

Just remember:
The solution you need comes from solving at the root — the key of the issue, item, or idea. 🗝️


  1. 🔎 Findr — Search all your apps at once.
  2. 👩‍💻 Notion — Gather your knowledge in a Wiki.
  3. 🤔 Oura — Know where your stress comes from.

Until next Wednesday, let's dig deeper to find the answers that matter.

How We Scale

Written by Zack Swire. Illustrated by Jenna Brown.

Gain the lessons and hard-fought wins that help my clients go from Stuck to Scaling, earning Millions more & becoming Best Places to Work. No AI, just stories from my journey as an entrepreneur, executive coach, and dad of triplets + Jenna brings our key takeaway to life in a simple sketch. Grab a cup of joe and join us!

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