How We Scale

From Dust to Destiny

Published about 1 month ago • 2 min read

Howdy, Zack here.

Ever contemplated the fleeting nature of life? The notion that everything you do, everything you strive for, seems to dissolve into the ether like Dust in the Wind?

Yet amidst this seemingly bleak perspective, I’m reminded of a profound truth—a truth that transcends the ephemeral nature of our existence while giving our lives meaning and purpose.

As a Christian, I believe that we are more than just dust. We are part of a divine tapestry woven by the Creator Himself, each thread contributing to the beauty and intricacy of the whole. God calls us to a life of purpose—a life filled with love, service, and the pursuit of His kingdom. This calling isn’t reserved for the select few or the extraordinary; it’s extended to each and every one of us, regardless of our station in life or our perceived abilities. Whether we’re raising a family, pursuing a career, or simply striving to be better versions of ourselves, we have a role to play in God’s grand narrative.

But what if you don’t believe in God? What if the idea of a divine calling seems foreign or irrelevant to you?

Even in the absence of faith, the concept of purpose remains deeply significant. It’s about more than just personal fulfillment or temporal achievements; it’s about actively participating in something greater than ourselves. Whether it’s contributing to the betterment of society, leaving a legacy for future generations, or simply finding meaning in our daily interactions, purpose gives shape and direction to our lives.

And speaking of legacy, I can’t help but reflect on the recent passing of my dear friend, Ryan. His life was a testament to the power of faith, love, and purposeful living. Despite the brevity of his time on this earth, Ryan’s impact continues to reverberate through the lives of those who knew him. His legacy of kindness, wise counsel, and unwavering faith serves as a reminder that our actions, however small they may seem, can leave an indelible mark on the world.

As I took a few weeks to mourn the loss of my friend and reflect on the fragility of life, I was reminded of the importance of living with purpose and intentionality. Each day is a precious gift, an opportunity to make a difference in the lives of others and leave behind a legacy of love and compassion.

Here are three ways to consider your purpose:


  • Reflection and Self-Examination
    Reflect on your pursuits, passions, and talents. What resonates with your deepest sense of self? What brings you joy?
  • Service and Contribution
    Consider how you can use your gifts and resources to serve others and make a positive impact in the world.
  • Alignment with Core Values
    Align your life with your values and beliefs. Pursue goals that resonate with your purpose.

Just remember:
Your life has meaning, significance, and the potential to leave a lasting impact on the world around you. 🥰


  1. 😌 Screening — If you’re 45+, do this now.
  2. 🌳 Earthing — Does this work?
  3. 😎 TikTok — Meet me there.

Until next Wednesday, take a moment to reflect and realign with the heart of your true purpose.

How We Scale

Written by Zack Swire. Illustrated by Jenna Brown.

Gain the lessons and hard-fought wins that help my clients go from Stuck to Scaling, earning Millions more & becoming Best Places to Work. No AI, just stories from my journey as an entrepreneur, executive coach, and dad of triplets + Jenna brings our key takeaway to life in a simple sketch. Grab a cup of joe and join us!

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