How We Scale

Get Sticky w/ It

Published 4 months ago • 1 min read

Howdy, Zack here.

10 days in. Have you failed yet?

You know what I'm referring to.

That all-important New Year's Resolution.

I get it. You really wanted something to change.

But change is hard.

And sticking with it is even harder.

We've all been there, haven't we?

Yet, for years, perhaps even decades, you've dreamed of...

- Getting your business on track
- Losing that weight & eating healthier
- Learning an instrument or a new language
- Making more money and taking that vacation
- Stopping wasted time on your phone
- Prioritizing time with the fam

But, we need one ingredient to transform these dreams into reality...

Let's call it, Stick-with-it-ness

Sure, it's a term I coined (because 'stick-to-itiveness' looks odd, right?). But, it embodies Merriam-Webster's definition perfectly: dogged perseverance and tenacity.

Take it from my family's experience. Our daughter, Hayley, just wrapped up a year of daily Spanish lessons on Duolingo, and she's on a 25-day guitar streak that's quickly becoming music to our ears. Our son Cole and I conquered the 75 Hard challenge, which helped me shed 20 pounds and took his tennis game to new heights. And our daughter, Nolie, was born with stick-with-it-ness. She's dedicated to her craft when she's working on a new skill or learning a new song for an audition. And then there's our annual Daniel Fast, a commitment to healthier eating and spiritual growth.

In business, stick-with-it-ness is embedded in our operating systems — from regular meetings to consistent application of core strategies.

If you're serious about reaching your goals, boosting your stick-with-it-ness is non-negotiable.


  • One Day, One Step at a Time
    Whatever goal you're working toward, the only way to achieve it is to break it down and consistently show up.
  • Stop Making Excuses
    Life is hard. Not reaching your goal is harder. Don't say why you can't; instead show yourself that you can.
  • Get Sticky w/ It
    Some days will be easy. Other days will feel impossible. The important part is to keep showing up.

Just remember:
Your stick-with-it-ness is the game-changer. It's what transforms long-held aspirations into proud achievements. 💪


  1. 📲 Opal — Still struggling with wasted time on your phone?
  2. 🦬 Buffalo Jackson — The best laptop bag I've ever owned.
  3. 🗞️ NYT Games — Slighted hooked to my daily Wordle and more.

Until next Wednesday, let's recommit to our goals with a renewed, stickier resolve!

How We Scale

Written by Zack Swire. Illustrated by Jenna Brown.

Gain the lessons and hard-fought wins that help my clients go from Stuck to Scaling, earning Millions more & becoming Best Places to Work. No AI, just stories from my journey as an entrepreneur, executive coach, and dad of triplets + Jenna brings our key takeaway to life in a simple sketch. Grab a cup of joe and join us!

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