Howdy, Zack here. I started writing How We Scale because most newsletters I received were too long or too short, written by AI, or just not worth my time. Yet, I've loved a handful of, let's call them, 'craft' newsletters or letters. I figured there were others out there like me. So I decided to put my pen, rather keyboard, to the test and start writing — that was 35 letters ago. I know my writing isn't perfect. But I hope it's a good sign that you're still here. Here's my request of you: We don't advertise. So, without you, How We Scale doesn't scale. This letter isn't just about my request for your help. If you provide value to your customers, when was the last time you asked for help, a recommendation, or a referral? It might be time. And you may be pleasantly surprised with the results. 3 WAYS
Just remember:
If you haven't asked your customers, your readers, or your audience to help you, you may be missing out on giving them the chance to share a little love in return. It's worth the ask, so I'm asking you. A heartfelt thanks in advance! 🥰
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Gain the lessons and hard-fought wins that help my clients go from Stuck to Scaling, earning Millions more & becoming Best Places to Work. No AI, just stories from my journey as an entrepreneur, executive coach, and dad of triplets + Jenna brings our key takeaway to life in a simple sketch. Grab a cup of joe and join us!
Howdy, Zack here. Stop it. Stop doing the things that aren't working for you. Sound too simple? Well, it's not. It's one of the hardest things to do. Yet, funny enough, once you've done it, you'll wonder why you didn't do it sooner. You know what's not working for you. Ugh, lump in my throat. I have a few that come to mind right now. It might be eating too much, not working out, wasting time on social media, getting caught up in drama, focusing on big world issues (like politics), or pretty...
Howdy, Zack here. I love you. Yes, you. And, that love is not conditional. We all have our faults. I know when I've been at my worst, that I need others' love the most. Unless you've been living under a rock or you've intentionally disconnected (can't blame you), you've seen the effect of deliberate division — the recent assassination attempt on former President Trump. No matter your political beliefs, this sort of hatred has no place in our world. It stems from the polarization of our...
Howdy, Zack here. When will it be time? We often wait for that perfect 'when' — the moment everything falls into place. But what if 'when' is actually right now? As a dad of triplets on the brink of their senior year, time feels more precious than ever. Everything has been one-and-done for us. Before long, my wife, Gwen, and I will be seeing our 3 off to college. Thus, each moment matters more. Can you relate? When certain chapters come to an end, we tend to feel the gravity of our decisions...