How We Scale

Toss that Trash

Published about 1 month ago • 1 min read

Howdy, Zack here.

I have it. You have it. We all have it.

It's called 'head trash'.

It's that junk that rolls around inside your head. It tells stories of you not being worthy, capable, or good enough. It's evil stuff, and it prevents you from achieving your calling.

I know. I've leaned into it and found myself incredibly stuck at times in my life. I played out that negative narrative and allowed it to control me versus me, shaping the destiny God called me to live out freely.

You can't blame anyone else for your head trash. It's useless anyway.

We all have our stuff. We all have garbage.

Yet none of that really matters.

What matters is what you do next. Will you toss out the trash?


  • Write It Down
    Go on a walk with a pen and notebook. Jot down all the head trash you have. Bullet it out.
  • Release Yourself From It
    Before you return, pause and pray, and make a conscious decision to mentally let that trash go.
  • Toss It Out
    Ball up the paper and literally toss it in the trash, signifying you've crossed that line.

Just remember:
When you toss your head trash, no longer let it rule your future. Lean into your gifts without fear. 😊


  1. 💌 CK — My favorite email platform.
  2. 🐷 Piggy’s — Where the South meets SoCal.
  3. 🌽 Cornhole — Up your game this summer.

Until next Wednesday, start each day without the head trash and see how much better the day goes.

How We Scale

Written by Zack Swire. Illustrated by Jenna Brown.

Gain the lessons and hard-fought wins that help my clients go from Stuck to Scaling, earning Millions more & becoming Best Places to Work. No AI, just stories from my journey as an entrepreneur, executive coach, and dad of triplets + Jenna brings our key takeaway to life in a simple sketch. Grab a cup of joe and join us!

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