⏳ When Will It Be Time?

Howdy, Zack here.

When will it be time? We often wait for that perfect 'when' — the moment everything falls into place. But what if 'when' is actually right now? As a dad of triplets on the brink of their senior year, time feels more precious than ever. Everything has been one-and-done for us. Before long, my wife, Gwen, and I will be seeing our 3 off to college. Thus, each moment matters more. Can you relate?

When certain chapters come to an end, we tend to feel the gravity of our decisions more deeply. A few years ago, I chose to take on a handful of clients and be a solopreneur executive coach close to home. I've had offers to join companies and take on clients out of state. But, those decisions would have prioritized financial gains over our faith and family. Yes, we could have had 'more'. But more what? More money, more things, a bigger house, and fancier objects? Instead, we chose to invest our time in what mattered most to us. We know life will change when we become empty nesters. I struggle even writing those words as I've loved being a dad, second only to being married to Gwen for 23 years now. It's all I've known for so long, and investing in my family is a choice I'll never regret.

I'm not here to tell you what to take action on. Sometimes, not acting and waiting for the right moment is the best decision. I understand the doubt that creeps in during these times of waiting. Professionally, I've deferred some goals to prioritize what matters most. It gives me peace knowing that even if I never reach those longer-term goals, I didn't sacrifice the here and now.

If you're questioning your priorities...


  • List What Matters Most
    Jot it all down. Circle the most important items. Rank them based on how much time you spend on them each week.
  • Evaluate Their Order
    Are less important items taking precedence? Consider how reorganizing your list could change things.
  • Act With Clarity
    Now that you're clear on your priorities and where you're spending your time, 'when' is now. You don't have to overhaul everything overnight but consider it carefully, trust your gut, and take action today.
Just remember:
'When' is now. Focus on your true priorities, as tomorrow isn't promised. Choose wisely how you invest your time. 🕰️


  1. 🏝️ Jalama Beach — Our family's favorite spot for beachfront camping
  2. 🐻 The Bear — Finally! Season 3 is back and I'm all in
  3. 🪜 Crossclimb — LinkedIn now has games!

Until next Wednesday, choose to invest your time in what matters most.

How We Scale

Gain the lessons and hard-fought wins that help my clients go from Stuck to Scaling, earning Millions more & becoming Best Places to Work. No AI, just stories from my journey as an entrepreneur, executive coach, and dad of triplets + Jenna brings our key takeaway to life in a simple sketch. Grab a cup of joe and join us!

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